Blog Pipeline

How MAN Digital creates publication-ready blog posts — from topic to HubSpot draft in under 30 minutes.

The Process

Our automated blog pipeline takes a topic and keyword, runs 13 quality-controlled steps, and delivers a fully formatted HubSpot draft with branded graphics, verified sources, and SEO optimization.

flowchart LR
    A["Topic + Keyword"] --> B["Research"]
    B --> C["Write"]
    C --> D["Edit"]
    D --> E["Graphics"]
    E --> F["Publish"]
    style A fill:#000FC4,stroke:#000FC4,color:#fff
    style B fill:#2DE4E6,stroke:#2DE4E6,color:#000
    style C fill:#2DE4E6,stroke:#2DE4E6,color:#000
    style D fill:#2DE4E6,stroke:#2DE4E6,color:#000
    style E fill:#2DE4E6,stroke:#2DE4E6,color:#000
    style F fill:#000FC4,stroke:#000FC4,color:#fff

What Happens at Each Stage

1. Research (~3 minutes)

Before writing a single word, the pipeline researches the topic thoroughly:

Context gathering — scans our existing blog posts, brand guidelines, and company positioning
SEO research — analyzes search volume, keyword difficulty, and what top-ranking articles look like
Content research — finds authoritative sources (Gartner, Forrester, HubSpot, McKinsey) for statistics and insights
Brief creation — produces a structured content brief with headings, word targets, and keyword strategy

2. Write (~5 minutes)

Using the research and brief, the pipeline drafts the article following our writing guidelines:

Follows the StoryBrand framework — reader as the hero
Natural internal linking to our existing content
Authoritative external sources with proper citations
Graphic placeholders describing what each visual should show

3. Fact-Check + Edit (~8 minutes)

Every claim gets verified, then the article goes through heavy editing:

Fact-checking — verifies all statistics and claims against original sources
11 editing passes — redundancy, active voice, parallelism, tenses, sentence structure, specificity, argument strength, structural strategy, takeaways, and final polish
Readability scoring and cliche removal

4. Graphics (~5 minutes)

Professional branded graphics are generated for each section:

HTML/CSS graphics rendered with Playwright
Brand colors: Primary Blue and Accent Cyan
Uploaded to HubSpot CDN as optimized WebP images
OG image generated with tag-based color palette

5. Publish (~5 minutes)

The finished article is pushed to HubSpot as a draft, ready for review:

All links verified (no broken URLs)
SEO title and meta description optimized
Graphics embedded with alt text
AI tag classification (RevOps, Sales Ops, Marketing Ops, CS Ops)
Published as DRAFT — Romeo reviews before going live

Quality Controls

flowchart TD
    subgraph BEFORE["Before Pipeline Starts"]
        P1["Preflight: 27 checks"]
        P2["Render + upload test"]
        P3["API connectivity"]
    end
    subgraph DURING["During Each Step"]
        C1["Skill file compliance"]
        C2["Output quality checks"]
        C3["Before/after metrics"]
    end
    subgraph AFTER["Before Publishing"]
        A1["Link validation"]
        A2["Graphics audit"]
        A3["Content sanitization"]
    end
    BEFORE --> DURING --> AFTER
    style BEFORE fill:#E8F5E9,stroke:#4CAF50
    style DURING fill:#E3F2FD,stroke:#2196F3
    style AFTER fill:#FFF3E0,stroke:#FF9800

By The Numbers

158

skill reference files

editing passes

421

automated tests

~25m

topic to draft

5-7

branded graphics